CIVILTYLB 2021 BATEMAN COMPETITION
January 2021 - May 2021
Placed first out of 56 schools in the U.S., in the premier collegiate public relations competition for the PRSSA.
Accumulated over 4.2 million impressions during a one-month public relations campaign with the focus on reversing the corrosion of civility in American life and fostering more constructive and inclusive public discourse in all corners of society.
CivilityLB Campagin
The Bateman Case Study Competition is the Public Relations Student Society of America’s premier national case study competition for public relations students, allowing them to apply their classroom education and internship experiences to create and implement a full public relations campaign.
As the 2021 California State University, Long Beach Bateman Team, we are taking on the challenge of creating a complete PR campaign for the Public Relations Society of America to tackle the growing crisis of incivility in public discourse. By building stronger communities through conversation and connection, we aim to mend the fractures between us in today’s often uncivil and divisive world.
By showing a different point of view, we can become a healthier and more inclusive society.
SPANISH CAMPAIGN
COMPROMISO BROCHURE
FOR THE SPANISH OUTREACH, I CREATED A SPANISH BROCHURE ABOUT OUR CIVILITY CAMPAIGN.
Según Weber Shandwick, en asociación con Powell Tate y KRC Research, el 93% de los estadounidenses identifican la incivilidad como un problema importante en la sociedad. Han descubierto que la mayoría de las personas experimentan incivilidad a través del acoso, la intimidación, la violencia, la intolerancia y a menudo se sienten aislados o solos debido a ello.
Todos tenemos la capacidad de ser agentes de cambio. Promete hoy un mañana más brillante.
According to Weber Shandwick, in partnership with Powell Tate and KRC Research, 93% of Americans identify incivility as a major problem in society. They've found that most people experience incivility through bullying, harassment, violence and intolerance, and often feeling isolated or lonely because of it.
We all have the ability to be agents of change. Pledge today for a brighter tomorrow.
SPANISH PRESENTATION
I created a Spanish presentation that was presented to members of the Spanish-speaking community about our civility campaign.
We succeeded in our goal of reaching out to children and educators in Long Beach Unified School District by donating a total of four printed copies of Michael and Mia Save Meanville with accompanying educational materials to elementary schools and childcare services, reaching a total of 2,483 children with additional proceeds from Amazon purchases going to the IPCDC